What will the role involve?

• Supporting our Google organic and Discover strategy by writing content geared towards those platforms
• Working with the Head of Search, editors and other reporters to help create and write search and content plans, supporting in delivering Discover best practice advice to teams
• Supporting forward planning efforts to establish authority on core topics as well as taking advantage of seasonal opportunities
• Working with the Head of Search to manage the day-to-day implementation of our Discover strategy, helping deliver key projects/initiatives to meet the newsroom's growth objectives around Discover
• Monitoring Google Discover trends that may support content choices
• Identifying topics and areas that would be good organic or Discover opportunities 
• Writing optimised articles strategically commissioned to target Google Discover topics
• Staying on top of the news cycle and communicating trending topics to newsroom managers
• Keeping up to date with the latest SEO best practice and help implement it across the newsroom
• Maintaining a thorough, up-to-date knowledge of media law and IPSO code