The role of the Biddable Account Manager focuses on delivering best in class campaign strategy activation, optimisation and analysis for Abrdn. Campaigns objectives include branding, awareness and Lead Generation. You will be working very closely with an executive, with the opportunity to develop your management skills and will report into the Biddable Account Director who oversees all biddable media activation for the client. You will be working across both Paid Social campaigns with activity primarily targeting the UK as well as other European markets.

You will work with the team to ensure the biddable media strategy is executed, implementation and optimisation goals are achieved and clients’ targets are met as efficiently as possible within the given timescales. These are fast-paced and dynamic clients who are looking for innovation and success.

You will work with partners including LinkedIn, Facebook/Instagram, X. Biddable experience is preferred, but candidates with a background in just Paid Social will be considered.

Key Responsibilities

• Be responsible for activation, optimisation and reporting via social platforms (primarily including, but not limited to LinkedIn, Facebook/Instagram, X, etc)
• Create media plans and provide spend forecasts
• Support the AD on regular client communications, weekly calls and account strategy
• Creation of documents to showcase performance and provide in-depth analysis of results
• Ensure all media is booked and reconciled on time according to the financial process
• Manage and upskill junior members of the team