About GEN PLUS Group

GEN PLUS Group is a vibrant global collective of agencies reshaping industry norms with a commitment to surpassing expectations. Rooted in the 'Plus' philosophy, our dedication goes beyond the ordinary, creating connections that transcend transactions. As industry-leading Story-Tellers, Story-Shapers, and Story-Makers, we unite the strategic communications of PRM, content creation expertise of NaF+, talent representation by SPANDY, and the innovative spirit of THEM AGAIN under one banner. Our cohesive team, GEN+, comprises over 3,000 industry experts from 60+ nationalities, all sharing a collective passion to disrupt, innovate, and lead. GEN PLUS Group ensures impactful outcomes for brands, businesses, and people globally by embracing diversity and fostering an environment of creativity and excellence.

We are seeking a highly analytical and results-driven Digital Marketing Specialist to join our dynamic team. In this role, you will be responsible for designing, implementing, and optimizing digital marketing campaigns to drive customer acquisition, engagement, and revenue growth. The ideal candidate will have a strong background in data analysis, proficiency in various digital marketing channels, and a passion for leveraging insights to drive impactful marketing strategies.

What will be your responsibilities?

Campaign Strategy & Execution:

·         Develop comprehensive digital marketing strategies to achieve business objectives, including but not limited to customer acquisition, retention, and revenue growth.

·         Create engaging and high-quality content for various digital channels, including website, blog, social media, and email, to attract and engage target audiences.

·         Plan, execute, and optimize performance marketing campaigns across various channels such as SEM, paid social, display advertising, email marketing, affiliate marketing, and more.

·         Conduct A/B testing and utilize data-driven insights to refine campaign strategies and improve performance metrics.

Analytics & Optimization:

·         Monitor campaign performance metrics and KPIs, such as CTR, CPC, CPA, ROAS, and LTV, and provide regular reporting and analysis to stakeholders.

·         Utilize analytical tools and platforms to track, measure, and optimize campaign performance and identify opportunities for improvement.

·         Implement data-driven strategies to optimize ad creatives, targeting parameters, and bidding strategies to maximize ROI.

Audience Targeting & Segmentation:

·         Conduct audience research and segmentation to identify key customer segments and tailor marketing campaigns to effectively reach and engage target audiences.

·         Utilize audience targeting capabilities across digital marketing platforms to deliver personalized and relevant messaging to specific customer segments.

Collaboration & Cross-functional Support

·         Collaborate with internal teams to align marketing strategies with overall business goals and objectives.

Requirements

·         4+ years of experience in digital marketing, with a focus on performance marketing, preferably in a B2B and/or Agency environment.

·         Proven track record of designing, implementing, and optimizing successful digital marketing campaigns across multiple channels.

·         Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Adobe Analytics, or similar platforms.

·         Experience with digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.

·         Knowledge of A/B testing methodologies and experience with testing and optimization tools.

·         Excellent communication skills with the ability to present complex data and insights in a clear and actionable manner.

·         Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.

Benefits

• Access to a global network of specialized communicators collaborating with top-tier brands.
• Exposure to internationally acclaimed clients and campaigns focused on both performance and purpose.
• The opportunity to be part of a passionate and supportive team.
• Attractive Health Insurance benefits.