Digital Marketing Executive

Are you passionate about digital marketing and eager to take on a pivotal role in a dynamic company? As our Digital Marketing Executive, you'll support our digital strategy, driving SEO/PPC, web optimisation, social media campaigns, video marketing, content creation, and copywriting to enhance our brand presence and captivate our target audience across various digital platforms.

This is a fantastic opportunity for a professional with expertise in digital marketing disciplines, with a strong grasp of website management platforms, user experience, data capture, and analytics. The ideal candidate will have a keen interest in AI and emerging technologies, continually seeking to learn and apply the latest digital trends to our strategies.

Responsibilities:

• Digital Strategy: Assist in the development and execution of our digital strategy to boost brand visibility and drive engagement.
• SEM: Conduct keyword research and implement SEO/PPC best practices to optimise our website's performance and increase organic traffic.
• Analytics: Utilise Google Analytics 4 to analyse metrics and user engagement data, measure website effectiveness, track marketing activities, create conversion paths, and generate comprehensive reports to inform strategy adjustments.
• Video: Support video creation, including filming, editing, and producing content for social media, showcasing storytelling through visual media.
• Social Media: Assist in creating and executing engaging campaigns across various platforms to foster engagement and drive conversions.
• Content Creation: Produce compelling content across various digital channels, such as blog posts, articles, press releases, and social media posts.
• Copywriting: Write captivating copy that resonates with our target audience and reinforces our brand message across all digital touchpoints.
• Website Management: Use WordPress to ensure an optimal user experience and effective data capture mechanisms.

Requirements:

• Bachelor’s degree in marketing or a related field.
• 2-5 years of experience in digital marketing.
• Proven success in supporting comprehensive digital campaigns across multiple platforms.
• Experience in SEO/PPC, web optimisation, social media campaigns, email marketing, content creation, and copywriting.
• Google Analytics 4 qualification or demonstrated expertise in analytics and data-driven decision-making.
• Strong copywriting skills with meticulous attention to detail, excellent communication skills, and the ability to craft compelling narratives across various digital platforms.
• Creative thinker with a passion for staying abreast of industry trends and emerging technologies.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Join our client’s team and be at the forefront of our digital transformation, driving innovative strategies to elevate our brand and engage our audience!