Product Marketing Manager - SaaS
Posted 11/07/2024 by Zorba Consulting Limited
Product Marketing Manager from a SaaS background (ideally HRIS, HCM, Payroll, LMS or similar) required to join exciting, collaborative team in this remote opportunity.
Working for a forward-thinking HR & Payroll SaaS provider that approaches the market with a fresh, dynamic approach. You will take responsibility for developing and executing marketing strategies that communicate the value of product offerings to customers and drive sales.
This will involve collaboration with cross-functional teams (product management, sales and creative services) to develop go-to-market plans, launch new products and ensure successful execution of marketing campaigns.
What they require:
- Must have worked in a product marketing role within a B2B SaaS provider (ideally HRIS, HCM, Payroll, LMS or similar) for 2-3 years+.
- Proven track record of developing and executing successful product marketing campaigns within SaaS environments (HRIS/HCM and Payroll space is an advantage)
- Amazing written and verbal communication skills.
- Ability to work effectively and collaborate with cross-functional teams.
- Strong analytical skills and an attention to detail.
- You are comfortable working in a remote environment, managing your own time with occasional office meetings
What the role will involve:
- Develop go-to-market plans and launch new products
- Conduct market research to understand customer needs, competitive landscape, and market trends
- Develop product positioning and messaging that effectively communicates the value of their products to customers
- Create sales enablement materials including presentations, demos, and case studies
- Develop and execute marketing campaigns that generate leads and drive sales
- Measure and report on the effectiveness of marketing campaigns and adjust strategies as needed
- Manage product marketing budgets
Salary: £60K to £70K plus 25 days holidays (+bank hols), birthday leave, Health Insurance, Life Assurance, Income Protection, Employee Assistance program, £250 WFH budget, buy and sell annual leave, regular social events.
Location: Remote (UK based as required to attend company events from time to time) or Hybrid (if you prefer you can go into the London office).
Environment: They are a collaborative, friendly and supportive team that enjoy working on challenging technology solutions. It’s a flexible, diverse and trusting culture that helps their people and business thrive.
Zorba Consulting is operating as an employment agency for permanent recruitment and employment business for supplying temporary workers.
- Type:
- Permanent
- Start Date:
- ASAP
- Contract Length:
- Permanent
- Contact Name:
- Login or register to view
- Job Reference:
- ZC4008
- Job ID:
- 221986443
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