Marketing Executive

Location: Cradley Heath

£32-35k

Redwood Search is thrilled to offer an exciting opportunity on behalf of a dynamic client looking for a Marketing Executive. This role is perfect for a motivated individual eager to make a significant impact, grow their career, and support a dedicated sales team and diverse customer base.

About the Role:

As a Marketing Executive, you will play a crucial role in driving marketing initiatives across six UK brands within four trading companies. Collaborating with the General Manager and a global marketing team, your goal will be to boost sales and profit targets through innovative marketing strategies. This is your chance to showcase your creativity and strategic thinking while working in a fast-paced, supportive environment.

Key Responsibilities:

·         Develop and deliver comprehensive marketing plans to achieve substantial sales and profit growth.

·         Manage and update six UK websites regularly, optimizing for SEO and maximizing ROI from AdWord spend.

·         Create engaging content, including blogs, social media posts, and marketing materials to enhance customer experiences.

·         Research industrial and commercial sectors to support business development initiatives.

·         Maintain a competitive analysis database to identify market threats and opportunities.

·         Produce new marketing literature and videos, ensuring all business units have the necessary sales tools.

·         Support the sales team with market data, analysis, and on-site customer visits.

·         Oversee external marketing agencies handling Digital, PR, Advertising, Design, and Print.

·         Ensure adherence to global brand guidelines and consistent application of group-wide campaigns.

·         Monitor and report on marketing performance, budgets, and expenditure.

Qualifications and Skills:

·         Proven marketing and sales experience in a relevant marketplace, with at least 2 years of successful marketing experience.

·         Familiarity with technical or construction-related disciplines is advantageous.

·         Proficiency in Adobe Creative Cloud suite, including video creation/editing.

·         Strong knowledge of MS Office (Excel, Word, Outlook) and CRM tools.

·         Excellent interpersonal, communication, and relationship-building skills.

·         Strong organizational, problem-solving, and negotiation abilities.

·         Proactive mindset with a knack for identifying lead generation opportunities.

·         Self-motivated, adaptable, and a team player.

·         Full clean UK driving license required.