Job Title: Marketing Executive
Department: Sales & Marketing Team
Reports To: Business Support Director
Location: Braunstone, Leicester

Role Profile:
We are seeking a proactive and creative Marketing Executive to join our Sales & Marketing Team. The role involves closely working with the Business Support Director and Marketing Director to support the implementation of marketing strategies and optimize processes to achieve the company’s objectives. This is a dynamic role that covers a wide range of tasks, including CRM management, content creation, brand promotion, and market research.

Key Responsibilities:

• Assist in executing the marketing plan and supporting the Sales Team in customer retention and development.
• Manage the CRM (Hubspot) database, ensuring efficient data segmentation.
• Support the B2B event strategy and create, as well as facilitate, ADS events.
• Develop content and promotional materials, including email campaigns, advertising, PR, and design.
• Promote the company’s brand both online and offline, and maintain a strong social media presence.
• Maintain and optimize the company’s website, including SEO.
• Provide regular reports on marketing activities and performance.
• Research market trends and conduct competitor and customer analysis to drive demand for our services.
• Maintain marketing support materials and handle other tasks as needed.

Skills, Experience & Personal Attributes:

• Industry-recognized qualification in marketing.
• Proven experience in marketing with a desire to learn and grow.
• Familiarity with Hubspot or similar CRM systems.
• Strong understanding of SEO, both onsite and offsite.
• Creative mindset with excellent writing skills.
• Strong communication, influencing, and teamwork skills.
• Self-motivated, detail-oriented, and able to work independently.
• Positive attitude towards innovation and change.

Core Values:
You will be expected to operate in line with our core values of Integrity, Responsibility, Customer Focus, Collaboration, and Reputation.

Training & Development:
Engagement in the Performance & Development Review process and attendance at recommended training sessions is expected.