CRM Manager

£45,000 - £48,000
Cambridge based, walking distance from Cambridge train station
3 days onsite, 2 days remote

Are you passionate about driving customer loyalty and revenue growth?

We are working with a D2C ecommerce business going through a period of growth after a successful acquisition. They're looking looking for a Customer Retention Manager to lead their efforts in transforming customers into brand advocates. In this role, you'll focus on delivering exceptional experiences for our subscription customers while enhancing direct-to-consumer excellence.

Key Responsibilities:

• Vision & Strategy: Define and lead customer loyalty strategies.
• Retention Leadership: Champion retention initiatives across teams.
• CRM Strategy: Develop and manage the CRM strategy and budget.
• Data & Insights: Lead data-driven insights to personalise communication.
• Team Management: Oversee and develop your team.
• Customer Care Integration: Collaborate to enhance the customer experience.

Skills & Qualifications:

• 5+ years in CRM and email marketing.
• Expert understanding and hands-on experience of managing CRM platforms, marketing automation and multi-audience communications essential.
• Experience of database management, database mining, list segmentation and contact targeting.
• Strong analytical skills and project management abilities.
• Passionate about customer-centric communications.

If you’re a creative thinker with a proven track record in retention and loyalty, we’d love to hear from you! Apply now to join their dynamic team.