COMPANY DESCRIPTION
Zoro UK is a wholly owned subsidiary of Grainger (NYSE: GWW), a global industrial supplier with headquarters in Lake Forest, IL, USA

We are a new business in the Industrial MRO market, looking to increase our share of the market, through a proposition that is focused on the needs of our customers.

The Zoro teams are in London and Leicester.  Leicester is the home of the Product, Customer and Finance teams, whilst our Development, Marketing and Data Analytics teams are based in the heart of London.

Working for Zoro UK means working within a start-up culture but with the backing of an established global player within the MRO market. We aspire to fast growth; we seek new ideas to succeed and disrupt the market; we solve problems and seek out new ones; and we seek individuals who are comfortable with ambiguity.

PRIMARY FUNCTION

Reporting to the Biddable Media Manager, the Biddable Media Executive’s primary responsibilities would be to manage the day-to-day activity of Zoro UK’s extensive Search Engine Marketing accounts. With a monthly biddable budget of +£200k, you’ll be looking for ways to spend “smarter” on our campaigns across Search and Shopping, on platforms Google and Bing.

Utilising both your creativity as well as your analytical skills, a successful candidate will be full of suggestions and eager to learn more. We look to you to drive improvements against our KPIs in however many different ways possible. Your primary tasks include: testing ad copy, discovering new keywords, analysing & presenting performance data, formulating actionable insight from these investigations and getting involved in the improvements of Zoro’s proprietary tools.

This role is highly analytical, we’d expect you to have a good numerical understanding and commercial acumen, allowing you to learn new skills such as SQL or Python - for which you’ll receive support.

PRINCIPAL DUTIES & RESPONSIBILITIES

Biddable Media

Manage, develop & implement Zoro’s Biddable Media strategy

Present weekly & monthly performance reports to key stakeholders and the wider company

Optimise Biddable media spend towards periodically reviewed KPIs (ROAS and CPA - Cost per Acquisition)

Define and schedule tests for the Biddable Media learning agenda

Liaise with internal & external suppliers to improve the quality of product listings

Structure our accounts to follow best practice and ensure optimal exposure

Write engaging ad copy, relevant to users' searches

Growing, analysing and segmenting our keyword universe

Expand our usage of ad extensions

Identify and contribute to the improvements to in-house tools

Other Digital Marketing & General Related

Actively help define our digital roadmap and strategy

Help build out landing pages and content opportunities

Support the overall Marketing Calendar

To work to the company management systems at all times

Other tasks as they arise

PREFERRED EDUCATION & EXPERIENCE

BA/BS or equivalent education

Commercial acumen - must be able to measure, report and optimise on campaign parameters

Preferably 0-1 years in a similar role

Willingness to learn SQL & Python (or similar)

WORK ENVIRONMENT

May require occasional travel as needed both domestically and internationally.

Collaborates closely with other members of the Marketing, Zoro and wider Grainger teams.

Benefits

33 days of annual leave including bank holidays (+ buy scheme of up to 5 days)

Staff discount on our website

Brilliant pension contribution (8% from Zoro UK)

Medical, personal accident, life and income protection insurance are all included

Attractive company sick pay

Enhanced Maternity and Paternity leave

Perkbox subscription

Cycle to Work Scheme

Company quarterly events

Bright, spacious, modern offices with free teas, coffees, soft drinks and nibbles!