CRM Marketing Specialist

Up to £40,000 per annum (depending on experience)

Chelmsford, Essex

Permanent/Full Time

Monday to Friday 9am to 5.30pm (OFFICE BASED ROLE ONLY)

Our clients, a fast-paced and high growth company, is the UK’s leading training organisation helping thousands of Business Owners, Entrepreneurs and Celebrities build, grow and scale the business.

In this role, you will be working alongside the clients in-house acquisitions marketing team and you will have the opportunity to have a big impact in a growing and exciting company.  

Key duties include:

• Maintain and manage the CRM database, ensuring data accuracy and integrity.
• Oversee data segmentation and analysis to identify customer trends and behaviours and devise effective targeting strategies to maximise impact.
• Assist with the development and implementation of a variety of different marketing campaigns.
• Design and build automated nurture sequences for new leads to drive engagement and conversions.
• Create and optimise landing and order pages to ensure a seamless user experience
• Set up and maintain automation using Zapier, Keap, or similar programs, ensuring that processes run smoothly and efficiently.
• Research and develop business training programs with a focus on branding, social media, and AI.
• Continuously optimise internal procedures and workflows to improve efficiency and outcomes.
• Work closely with other departments to streamline and implement more efficient workflows.
• Ensure all business systems are seamlessly integrated through automation, eliminating bottlenecks and manual errors.
• Generate marketing reports and dashboards to track key CRM metrics and performance indicators.
• Ensure compliance with data protection regulations and company policies.
• Safeguard client information and maintain confidentiality.
• Subject to business requirements, flexibility to perform any other duties at the same level of accountabilities and responsibilities.

Skills and experience you must have:

• Proven experience working with Keap or Go High-Level CRM systems or similar.
• Knowledge of CRM customisation, structure, configuration and administration.
• Experience with data migration, cleansing and segmentation techniques.
• Knowledge of personalised marketing techniques and tools.
• Experience with marketing automation platforms.
• Knowledge of setting up automated campaigns, workflows and drip marketing
• Experience with Photoshop or Adobe Creative Cloud.
• Strong analytical skills to interpret customer data and generate insights.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Good understanding of marketing principles and best practices.
• Ensure compliance with data protection regulations and company policies.
• Familiarity with AI-driven marketing tools and strategies.
• Strong content and copywriting skills.
• Strong project management skills and the ability to work in a fast-paced environment.
• Subject to business requirements, flexibility to perform any other duties at the same level of accountabilities and responsibilities.

If you meet these requirements and want to be part of a company with a great culture and offering room for personal and career growth please apply.

For more information on this role and other roles, please contact Adam Curtis at ACS Recruitment Consultancy.